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Do We Need a Patient, Consumer or Partnership Mindset?

The latest WPP Health collaboration includes one of the most debated topics in our industry: how we treat the people who use our products. To read the rest of the articles included in ThinkWell Volume 3, go here.

CMS Proposes Pricing Info Included on DTC Ads: What You Need to Know

Executive Summary The Centers for Medicare & Medicaid Services is taking steps to require pricing to be included in DTC…

NP and PA–Targeted Multi-Channel Marketing

Background: For a number of years there has been a steady decline in the number of medical school students specializing…