social

Twitter Revises Fundamental Character Limit Rules; How This Affects Pharma Marketers

Background: Twitter has recently removed some of its character limit rules in order to allow for more space in tweets….

Potential of One Click Rule to Change Pharma Marketing

Executive Summary A bill currently in the House of Representatives dubbed the “One Click Rule” would allow ISI information to…

What Pharma Marketers Should Know and Should Do About Google’s Health Upgrades to Knowledge Graph

What Pharma Marketers Should Know:  Google has updated the Knowledge Graph to display a wide range of medical facts about…

FDA’s Draft Guidance on Social Media: What You Need to Know

Earlier this week, the FDA provided two additional guidelines regarding pharmaceutical drugs and devices. The first guidance document focused on…

How Google’s Knowledge Graph Impacts Pharma

Background For years Google has been experimenting with new ways to display medical information in search results. In 2009, Google…

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FDA Loosens Reigns on Social Advertising: Highlights for Pharma Marketers

In January 2014 the FDA released additional information regarding their stance on social media advertising. CMI/Compas analysts reviewed the multi-page, extensive document and provide in a new POV the highlights most critical to our clients and partners.

Facebook Graph Search

Background: On January 15th, Facebook announced a new feature, currently in beta, that someday could rival search engines like Bing…

Google Analytics

Background and Industry Implications: Google Analytics has launched several new products over the past quarter that can offer significant benefit…

Google+ for Healthcare

Subject: Analysis of Google+ and Recommendations for Health Industry Use Background: On the evening of June 29, Google launched a…