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How does the Internet Impact our Healthcare?

Chief Marketing & Innovation Officer Dr. Susan Dorfman presented her dissertation poster at the National Patient Safety Foundation’s 14th Annual Patient Safety Congress, May 23-25, 2012 in Washington, D.C.

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Marketing to Gen X/Y HCPs

We all have clear experiences demonstrating that generations grow up with different beliefs and perspectives often driven by factors such as state of the world, economy, technology, and social trends. They all tend to impact the overall behavior of each generation – and this too holds true for healthcare professionals on whom our industry is so reliant.

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The Case for a Multicultural Approach in Pharmaceutical Marketing

It will take some time before we begin to see top-line results from the 2010 U.S. Census. However, it’s a pretty safe prediction that the new census will show that we are at or near the point where more than one out of every three of the more than 300 million Americans did not designate ourselves as Caucasian or White. That means that a third of the U.S. population self-described themselves as “non-White” in racial and/or ethnic terms.