The Evolution of PCP Preferences for Receiving Product Information in Lieu of a Rep
A multi-year comparative analysis offering critical insight into the promotional-preference evolution of primary care physicians. The brief used CMI/Compas proprietary ByDoctor® OnDemand™ promotional response data going back to 2009, concluding that as sales forces dwindle, it’s exponentially important for Pharma to engage with PCPs based on their growing multi-channel affinity.
Digital Perspectives of HCPs-An excerpt from Media VitalsTM
An excerpt on the digital behaviors of HCPs from the CMI/Compas 2013 Media VitalsTM 21-specialty study.
US Specialties Physician Count
US Specialties Physician Count- download the PDF below to see a full view of physician counts by specialty
An EHR Overview for Pharma Marketers
Specifically written for pharma marketers, this whitepaper provides guidance on EHR requirements, the future of the technology, and what challenges and opportunities are expected for you and for your key HCP audiences.
What Physicians Want and Need From Pharma: A 10 Specialty Study
Responding to industry need, CMI/Compas launched its first in a series of reports focusing on physician promotional access behaviors, preferences and optimal consumption times. The report, titled “What Physicians Want and Need From Pharma,” focuses on 10 specialties, including cardiology, oncology, psychiatry, neurology and internal medicine.
Media Vitals 21-Specialty Research
In June 2013, CMI/Compas conducted its inaugural Media Vitals(™) 21-specialty Media Consumption Habits of HCPs study to assess the key factors impacting physician engagement, uncovering their knowledge seeking and gathering needs, preferences, sources, times of day, and omni-channel touch points. Media Vitals(TM) is our analysis of responses to over 60 questions to provide pharma marketers with critical insights for reaching, engaging, and owning target audiences.
The Evolution of PCP Preferences for Receiving Product Information in Lieu of a Rep: A CMI/Compas Brief
We are now facing a perfect storm. As access to physicians continues to erode for pharmaceutical companies, the physician shortage continues to grow and challenge doctors with more patients and less time. This brief shares our observations of PCPs and the evolution of their preferenes in receiving product information in lieu of a rep.
The Role of Display Advertising
Senior Media Planner, Brett Marvel, discusses the role of display advertising in the media mix. Each year, the opportunities for building digital advertising into the overall media communications mix expand. But what role does display advertising play – and is it the right approach?
ByDoctor® Promotional Accessibility Analysis Report on NPs/PAs
CMI/Compas has identified nurse practitioners (NPs) and physician assistants (PAs) as an under-accessed market of prescribers. Using its proprietary market research and predictive analytics tool-ByDoctor® OnDemandsm–CMI/Compas surveyed NPs and PAs about the nature of their medical practices and their information-seeking habits with the goal of uncovering the most effective means of targeting and engaging this group of prescribers and comparing it to that of physicians.