Deep Look at Diabetes – a CMI/Compas and Endocrine Today Whitepaper
The diabetes journey touches many people in many ways, from patient to caregiver to healthcare professional. In a new whitepaper collaboration by CMI/Compas and Endocrine Today, that journey is explored to show how pharma can support.
Turning Data into Conversions: A Primer on New Developments in Behavioral Analysis
Data drives decision making, and in 2015 this has never been more true. As more innovative marketing tactics and technology…
Digital Ad Verification: A CMI/Compas Whitepaper
Fraudulent advertising behaviors are becoming more prevalent, costing advertisers millions of dollars a month in wasted ad impressions and clicks. In this CMI/Compas whitepaper, our experts explain what you need to know about digital ad verification and what CMI/Compas is doing to address the challenges of viewability, placement verification, and fraudulent activity.
Connecting the Dots of Point of Care Engagement Opportunities: A CMI/Compas Infographic
Engagement opportunities exist at the point of care with unique, viable ways to drive audience engagement and conversation between patients, prescribers, and pharmacists. This infographic discusses the multiple opportunities for delivering brand messages at the point of care and is authored by the CMI/Compas team of Phil Turicik, Senior Campaign Analyst; Jana Truax, Supervisor, Media; Chelsea Tilghman, Search Analyst; Kyle Cooper Media Planner, and Julia Benson, Associate Media Planner.
Why Your Audiences Will Thank You for Buying Programmatically
Delivering ads to the right audience with no waste is a home run, and programmatic buying is the star player that can help make it happen. In this brand new thought piece, Media Director Brian Werner explains how programmatic buying has become a critical tool to engaging professional and consumer audiences, and shares what you need to know about the technology.
Coming in September—Media Vitals 2014™ – What Prescribers Want and Need from Pharma: A 10-Specialty Report
Media Vitals™ assesses the media consumption habits of HCPs to provide pharma marketers a deep understanding of key factors impacting physician engagement. We’ve asked 90+ questions across 24 specialties to offer critical insights for reaching, engaging, and owning target audiences. A selection of the key data and insights will be included in this free report.
Content Marketing for the Pharma Industry: A CMI/Compas Whitepaper
This whitepaper authored by our search experts, Matt Howell and Justin Freid looks at the expectations and challenges of content marketing in our industry and discusses how to achieve meaningful, compelling and impactful content.
Capturing and Engaging Physician Audiences with Search: A CMI/Compas Whitepaper
In this new CMI/Compas Whitepaper our Search team experts offer a primer to the ins and outs of Search, as well as outlining why HCP-specific search strategy is critical for pharma brands.
What Physicians Want and Need from Pharma: A 9-Specialty Report
To better arm pharma marketers with the knowledge for successful access to and engagement of their target audiences, CMI/Compas has released this research report, looking deeply across 9 physician specialties and their media consumption preferences and habits.