hcp

How Healthcare Marketers Can Harness the Power of Podcasts

Listeners throughout the world turn to podcasts for entertainment and education. The wide array of engaging topics cover even the most niche interests and are conveniently tailored to busy lifestyles, allowing a user to listen where and when they want.

Going Beyond the Pill and Into the Story

Healthcare in the United States is a microcosm of our complex society—de-centralized structure, abundance of information, hard to fully understand when looking for quotidian solutions to common problems.

Telehealth IRL: Important Offerings and Approaches in the Pipeline

COVID-19 has driven 10 years of innovation and change into a 4-month window. The adoption of new technology has accelerated as people are forced to work from home and adopt their lifestyle to a new norm. When it comes to healthcare, with limitations on in-person patient and physician opportunities, telehealth has specifically seen a significant upturn in its adoption.

The Rise of the Social Influencer in Healthcare

You cannot log into Instagram, scroll through TikTok, watch videos on YouTube, livestreams on Twitch or get updates from Twitter without running into an influencer. The ability to influence the masses through social media has become an extremely marketable skillset.

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CMI/Compas Guidance to Pharma Marketers During COVID-19 Recovery

Nearly four months after the outbreak, as new COVID-19 cases appear to stabilize, all 50 U.S. states have taken steps towards reopening. “Back to normal” as we once knew it may never be achieved, but instead a reimagined new normal will help move us forward.

Why Your Brand Needs to Target NPs and PAs in 2020

In today’s increasingly targeted media landscape, many marketers have created well-intended campaigns that are missing opportunities to grow reach by narrowly targeting only certain HCPs. In fact, an inclusive strategy that engages with all stakeholders can be much more effective.

Why Mobile Customization is Key in Pharma Advertising

Most healthcare brands are now making mobile a priority. Recently there are even more reasons to do so, as well as ways to make this channel work for you to better engage HCP audiences. This POV will review why mobile is important for your brand and list ways to harness the medium for your brand goals.

The HCP Generational Divide – ThinkWell Vol. 2

While much work has been done to understand the generational differences of consumers, very little has been done to focus on the generational differences of healthcare professionals (HCPs), specifically of physicians. Today, the physician generational divide is more important than ever, as Generation X overtakes baby boomers as the largest group of practicing physicians, and as more Generation Y doctors emerge into the workforce. Within each population, it is also important to note an increasingly higher gap closure between the gender divide—with Generation Y having a nearly 1:1 female-to-male ratio, while boomers show only a 1:3 ratio.

Right Place at the Right Time: Dynamic Content Ads in Healthcare Marketing

Background: Digital advertising in the HCP space typically consists of developing standard HTML5 banners with one or two calls to…