Is It Time to Invest in OOH?
While advertising in all verticals has seen dramatic budget shifts, the fall in out of home advertising spend has been unprecedented. As America heads back to work, some of those telehealth appointments turn back into in-person appointments, and as undoubtedly people will begin socializing again, we have the opportunity to think strategically how we might adjust our OOH investment as part of our broader media mix.
Geofencing and Geotargeting: What’s the Difference, And How Can it Work for My Brand?
Geofencing and geotargeting are opportunities for marketers to reach target physicians and patients at key locations. Although these terms are sometimes used interchangeably, geotargeting and geofencing are distinct capabilities.