gamification

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Justification for Gamification: Why Pharma Brands Should Consider This Engagement Tactic

Gamification, in short, is when elements of a game are added to something, making it fun and/or competitive. Gamification has evolved from a hot topic in marketing to becoming more of a ‘tried and true’ tactic. It has been trendy for several years, and is only increasing in popularity.

Pokemon Go for Pharma

The hot topic of the day? Pokemon Go. This augmented reality sensation actually has some relevance for pharma today, as…