digital

The Importance of Mobile Media

Background and Industry Implications: Mobile is a critical channel for reaching today’s consumers. It accounts for 10% of all Internet…

Email Marketing to Healthcare Professionals

Background: Over the past five years we have conducted countless primary market research studies and one thing has become abundantly…

National TV Buying for Pharma

Background:TV buyers usually employ one of three types of buying strategies, and a variety of factors can help determine which…

Updated MMA Mobile Ad Unit Guidelines

Background:The Mobile Marketing Association (MMA) recently released an updated set of global mobile advertising unit guidelines. The intentions of these…

Google Analytics

Background and Industry Implications: Google Analytics has launched several new products over the past quarter that can offer significant benefit…

FDA Regulation of Mobile Medical Apps

Content determines whether an app requires FDA approval. Essentially, and with some exceptions, an app only needs FDA approval if…

Use of QR Codes in Print HCP-Targeted Advertising

Subject: QR codes (quick response or read codes) were first released in the mid-1990’s as an alternative to a barcode,…

Google+ for Healthcare

Subject: Analysis of Google+ and Recommendations for Health Industry Use Background: On the evening of June 29, Google launched a…