digital

Twitter Opens Its Advertising Doors with “Profiles Without Accounts” Test: What Does This Mean for Pharma Brands?

Background Advertising on various social platforms is nothing new. However, across these platforms, most require a brand or organization to…

Live-Streaming for Pharma: An Introduction

Live-streaming is becoming a larger part of how content is distributed and digested. Having begun with smartphone apps like Periscope…

The Crackdown on Mobile Webpage Interstitials and How to Prevent a Penalty

Executive Summary Mobile usability is as important as ever. In order to rank in mobile search results, websites must prove they…

Pokemon Go for Pharma

The hot topic of the day? Pokemon Go. This augmented reality sensation actually has some relevance for pharma today, as…

Ad Blocking: The Impact for Advertisers and What Steps Pharma Marketers Should Take

Ad Blocking Software use has been increasingly raising concerns in the advertising industry. Ad blocking has seen growth of 41% globally…

Google Launches Expanded Text Ads; How This Affects Your Business

An important alert for our clients and partners: Highlights: Google Adwords Text Ads will now, as “Expanded Text Ads,” have…

The Beginner’s Guide to Googlebot Optimization

Among the top tactics to improve your brand website’s organic rankings sits Googlebot optimization, a way to play well with…

Importance of Mobile in the Media Mix

Executive Summary Mobile is no longer a “nice to have” medium – with mobile becoming a primary medium for physicians…

How to Make Ever-Changing Search Engine Results Pages Work for Your Brand

Executive Summary The status quo for search engine results have changed, now offering more results per search, and incorporating more…