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Adopting a Content Marketing Strategy for Healthcare Brands

This whitepaper makes the case for content marketing by providing actionable strategies and valuable statistics that brands can use to integrate their message into the content journey, drive action, and create trust with their respective audiences.

TikTok

TikTok: it’s the new social video app, it’s everywhere, and it’s the next generation of video.

Google Ad Label and Favicon Update

Recent changes being considered by Google to its SERP serve as a reminder to brand marketers to always be aware of the search company’s evolution so that your brand results are supporting overall goals.

Filtering Through the Google Noise: What Marketers Need to Know

Recently, there has been a lot of news around Google’s algorithm updates, CCPA and privacy, user data, acquisition of Fitbit, and their overall intention or motivation driving these updates.

Updating Rel=Nofollow and Why Pharma Marketers Should Care

In the following sections we’ll introduce you to what the “rel=nofollow” attribute and link equity are.

Apple Health Records

On Jan 24 2018, Apple announced a significant update to the Health app with the iOS 11.3 beta, debuting a feature for customers to see their medical records right on their iPhone. The updated Health Records section within the Health app brings together hospitals, clinics and the existing Health apps to make it easy for consumers to see their available medical data from multiple providers whenever they choose.

Gen Alpha: What Marketers Should Know About How Today’s Children Use Technology

Today’s 6-year-olds enjoy coloring and blocks. They can also probably use a tablet and its corresponding apps better than most adults. They speak to Amazon’s Alexa as if she is a close friend and when they need information, the first place they turn is the Internet (rather than a parent).

Why Mobile Customization is Key in Pharma Advertising

Most healthcare brands are now making mobile a priority. Recently there are even more reasons to do so, as well as ways to make this channel work for you to better engage HCP audiences. This POV will review why mobile is important for your brand and list ways to harness the medium for your brand goals.

How Net Neutrality May Affect Pharma Marketing

With the recent news about the FCC’s decision to repeal Net Neutrality laws dominating the headlines, many are left wondering…