digital

How Healthcare Marketers Can Harness the Power of Podcasts

Listeners throughout the world turn to podcasts for entertainment and education. The wide array of engaging topics cover even the most niche interests and are conveniently tailored to busy lifestyles, allowing a user to listen where and when they want.

Leaning into SEO During a Pandemic

In response to the “new normal” during this pandemic, many marketing teams have explored how they can modify practices to better engage audiences. This innovative disruption has been very necessary because of several factors, including changing customer behavior, an increasingly cluttered environment, social unrest and economic impact/changing budgets.

Using SEO Data to Identify A/B Testing Opportunities

A/B testing is a great strategy that allows marketers to compare two variables of a tactic to see which one performs better. This method helps gather data on which levers drive higher conversions and helps make data-driven decisions for future optimizations, leading to an improved marketing strategy.

Why Eco-Friendly Websites Are the Future & How You Can Stay Ahead of The Curve

What can you do to lower your website’s emissions? Website traffic and average page views are important metrics for any business, but with a few small changes you can improve your website’s carbon footprint and even positively impact your bottom line.

YouTube Channel and Content

Implementing SEO best practices is essential to succeed on YouTube. As the platform continues to grow and as consumers/patients, caregivers and healthcare providers consume more information, it’s important to ensure content and technical best practices are implemented by your SEO team to expand the potential of your video assets.

Telehealth IRL: Important Offerings and Approaches in the Pipeline

COVID-19 has driven 10 years of innovation and change into a 4-month window. The adoption of new technology has accelerated as people are forced to work from home and adopt their lifestyle to a new norm. When it comes to healthcare, with limitations on in-person patient and physician opportunities, telehealth has specifically seen a significant upturn in its adoption.

How People Consume Streaming Media Today and What it Means for Healthcare Marketers

Prior to the Coronavirus pandemic, streaming TV was already up 70% YoY and it was projected that 82% of households would be connected TV households by 2023. But now, the new numbers are truly astonishing.

The Potential of Folding Glass in Healthcare

Once the sole provenance of science fiction serials, foldable glass is an exciting and rapidly evolving new technology that will impact how we engage with our smartphones, tablets, automobiles, wearables, and other smart devices, in addition to ushering in new breakthrough advances in healthcare.

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A Deep Dive into Upfronts and Newfronts for Healthcare Brands

Although looking quite different this year, Upfronts and Newfronts gave a preview of the new products and content they’re introducing to reach key audiences.