digital

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Analyzing The Upfronts: A Guide to 2020/21 Podcasts

The overall themes of the IAB Podcast Upfronts revolve around the need to cultivate audience engagement in order to tell a brand’s story at a deeper level.

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The Continual Rise of Gaming​

The gaming industry has been gaining more influence over global culture year after year. With over 2.1B gamers worldwide, the industry is reshaping media consumption, embracing innovation, and grabbing the attention of advertising/tech giants around the world. ​

All Ears for Digital Audio

2020 marks the year that digital audio finally surpassed the usage of traditional radio primarily due to the pandemic and the new normal being remote working from home full time.

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Healthcare’s Guide to Understanding E-A-T

Healthcare professionals, patients and caregivers depend on Google to find accurate and authentic information when searching online. To ensure that these users receive the correct information, Google uses what it calls ‘E-A-T’ (Expertise, Authoritativeness, Trustworthiness) guidelines.

Why the Livestreaming Trend is Starting a Revolution

In this POV, we dig into this exciting channel to see how the technology is evolving, what different industries are doing to harness its potential and explore myriad opportunities for the health and wellness industry to be a leader in this space.

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Social Listening – Why the pandemic is sparking new use cases for an underutilized tool

Excerpt from eMarketer July 2020 edition

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Learnings and Insights from the Adweek Hispanic and Latin American Summit

Adweek’s Hispanic and Latin American Summit communicated the power, growth, and potential of the Hispanic/Latinx communities, not only as consumers but as employees and leaders in the workplace.

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ASCO20 Virtual

Conference Learnings During the Pandemic and Beyond.

The Revolution Will be Wearable

Over the past few years, we have seen the wearables market completely transform. The increase in sales and functionality enables people to have a deeper understanding of their own personal health.