digital

How 5G Will Alter the Health Landscape

If you happen to live in a major metropolitan area, you may have noticed something different as you scroll through your phone. That familiar ‘4G’ that appears in the top right of your phone may now be a ‘5G’. You may not realize it, but that ‘5’ symbolizes a significant turning point for technology.

Privacy, Data and Preparedness: POV and Guidance for Pharma Marketers

This POV, which we will keep updated on a rolling basis as we monitor for relevant changes, will guide healthcare marketers to the information and strategic recommendations needed to continue to make good decisions for their campaigns.

Hashtag Strategies in The Pharma Space

They’re also a powerful marketing tool that can be used strategically. But there’s a lot to think about when you’re a pharma brand choosing which hashtags to use in your content.

White Paper

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Adopting a Content Marketing Strategy for Healthcare Brands

This whitepaper makes the case for content marketing by providing actionable strategies and valuable statistics that brands can use to integrate their message into the content journey, drive action, and create trust with their respective audiences.

TikTok

TikTok: it’s the new social video app, it’s everywhere, and it’s the next generation of video.

Google Ad Label and Favicon Update

Recent changes being considered by Google to its SERP serve as a reminder to brand marketers to always be aware of the search company’s evolution so that your brand results are supporting overall goals.

Filtering Through the Google Noise: What Marketers Need to Know

Recently, there has been a lot of news around Google’s algorithm updates, CCPA and privacy, user data, acquisition of Fitbit, and their overall intention or motivation driving these updates.

Updating Rel=Nofollow and Why Pharma Marketers Should Care

In the following sections we’ll introduce you to what the “rel=nofollow” attribute and link equity are.

Apple Health Records

On Jan 24 2018, Apple announced a significant update to the Health app with the iOS 11.3 beta, debuting a feature for customers to see their medical records right on their iPhone. The updated Health Records section within the Health app brings together hospitals, clinics and the existing Health apps to make it easy for consumers to see their available medical data from multiple providers whenever they choose.