Social Listening – Why the pandemic is sparking new use cases for an underutilized tool
Excerpt from eMarketer July 2020 edition
Learnings and Insights from the Adweek Hispanic and Latin American Summit
Adweek’s Hispanic and Latin American Summit communicated the power, growth, and potential of the Hispanic/Latinx communities, not only as consumers but as employees and leaders in the workplace.
The Revolution Will be Wearable
Over the past few years, we have seen the wearables market completely transform. The increase in sales and functionality enables people to have a deeper understanding of their own personal health.
How TV Ads Impact Search Strategies
Broadcast advertising and search engine marketing are two of a brand’s most powerful marketing tools today and are exponentially stronger when utilized together.
How Healthcare Marketers Can Harness the Power of Podcasts
Listeners throughout the world turn to podcasts for entertainment and education. The wide array of engaging topics cover even the most niche interests and are conveniently tailored to busy lifestyles, allowing a user to listen where and when they want.
Leaning into SEO During a Pandemic
In response to the “new normal” during this pandemic, many marketing teams have explored how they can modify practices to better engage audiences. This innovative disruption has been very necessary because of several factors, including changing customer behavior, an increasingly cluttered environment, social unrest and economic impact/changing budgets.
Using SEO Data to Identify A/B Testing Opportunities
A/B testing is a great strategy that allows marketers to compare two variables of a tactic to see which one performs better. This method helps gather data on which levers drive higher conversions and helps make data-driven decisions for future optimizations, leading to an improved marketing strategy.
Why Eco-Friendly Websites Are the Future & How You Can Stay Ahead of The Curve
What can you do to lower your website’s emissions? Website traffic and average page views are important metrics for any business, but with a few small changes you can improve your website’s carbon footprint and even positively impact your bottom line.