digital

Filtering Through the Google Noise: What Marketers Need to Know

Recently, there has been a lot of news around Google’s algorithm updates, CCPA and privacy, user data, acquisition of Fitbit, and their overall intention or motivation driving these updates.

Updating Rel=Nofollow and Why Pharma Marketers Should Care

In the following sections we’ll introduce you to what the “rel=nofollow” attribute and link equity are.

Apple Health Records

On Jan 24 2018, Apple announced a significant update to the Health app with the iOS 11.3 beta, debuting a feature for customers to see their medical records right on their iPhone. The updated Health Records section within the Health app brings together hospitals, clinics and the existing Health apps to make it easy for consumers to see their available medical data from multiple providers whenever they choose.

Gen Alpha: What Marketers Should Know About How Today’s Children Use Technology

Today’s 6-year-olds enjoy coloring and blocks. They can also probably use a tablet and its corresponding apps better than most adults. They speak to Amazon’s Alexa as if she is a close friend and when they need information, the first place they turn is the Internet (rather than a parent).

Why Mobile Customization is Key in Pharma Advertising

Most healthcare brands are now making mobile a priority. Recently there are even more reasons to do so, as well as ways to make this channel work for you to better engage HCP audiences. This POV will review why mobile is important for your brand and list ways to harness the medium for your brand goals.

How Net Neutrality May Affect Pharma Marketing

With the recent news about the FCC’s decision to repeal Net Neutrality laws dominating the headlines, many are left wondering…

The Benefits and Possibilities of Pre-Roll for Pharma

When Google bought YouTube in 2006 its main focus was figuring out how to monetize the influx of all the videos being uploaded at an ever increasing rate on the platform. One of the methods for capitalizing on video consumption was display advertising, specifically pre-roll.

Triggered Messaging for Pharma

What if we could make a smarter investment by continuing to engage physicians who have shown interest in our content? Now, we can! This is known as Triggered Messaging.

Right Place at the Right Time: Dynamic Content Ads in Healthcare Marketing

Background: Digital advertising in the HCP space typically consists of developing standard HTML5 banners with one or two calls to…