Apple Health Records
On Jan 24 2018, Apple announced a significant update to the Health app with the iOS 11.3 beta, debuting a feature for customers to see their medical records right on their iPhone. The updated Health Records section within the Health app brings together hospitals, clinics and the existing Health apps to make it easy for consumers to see their available medical data from multiple providers whenever they choose.
Gen Alpha: What Marketers Should Know About How Today’s Children Use Technology
Today’s 6-year-olds enjoy coloring and blocks. They can also probably use a tablet and its corresponding apps better than most adults. They speak to Amazon’s Alexa as if she is a close friend and when they need information, the first place they turn is the Internet (rather than a parent).
Why Mobile Customization is Key in Pharma Advertising
Most healthcare brands are now making mobile a priority. Recently there are even more reasons to do so, as well as ways to make this channel work for you to better engage HCP audiences. This POV will review why mobile is important for your brand and list ways to harness the medium for your brand goals.
How Net Neutrality May Affect Pharma Marketing
With the recent news about the FCC’s decision to repeal Net Neutrality laws dominating the headlines, many are left wondering…
The Benefits and Possibilities of Pre-Roll for Pharma
When Google bought YouTube in 2006 its main focus was figuring out how to monetize the influx of all the videos being uploaded at an ever increasing rate on the platform. One of the methods for capitalizing on video consumption was display advertising, specifically pre-roll.
Triggered Messaging for Pharma
What if we could make a smarter investment by continuing to engage physicians who have shown interest in our content? Now, we can! This is known as Triggered Messaging.
Right Place at the Right Time: Dynamic Content Ads in Healthcare Marketing
Background: Digital advertising in the HCP space typically consists of developing standard HTML5 banners with one or two calls to…
HTTPS Spells S-U-C-C-E-S-S
As the digital age evolves, and technology becomes more influential, security becomes a top priority for users. Exploring the web safely is top of mind for a lot people, especially as they become accustomed to sharing sensitive information. Google understands this need and how it applies to users who depend on natural search listings to find information online. That is why in August of 2014, Google announced that it would be adding site encryption status as a SEO ranking signal to its complex algorithm. This means that it would favor HTTPS sites over their HTTP counterparts.
The Virtual Patient: How VR, AR and Other Technologies Are Set to Change Healthcare
Virtual reality and augmented reality technologies are among the hottest topics in the marketing world today, and with good reason – the possibilities to engage audiences in new ways are enticing. Pharma can and has been utilizing these technologies and we’re only at the beginning. This POV will explore the emerging virtual patient and how healthcare marketers can engage HCPs and patients alike.