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A Deep Dive into Upfronts and Newfronts for Healthcare Brands

Although looking quite different this year, Upfronts and Newfronts gave a preview of the new products and content they’re introducing to reach key audiences.

The Rise of the Social Influencer in Healthcare

You cannot log into Instagram, scroll through TikTok, watch videos on YouTube, livestreams on Twitch or get updates from Twitter without running into an influencer. The ability to influence the masses through social media has become an extremely marketable skillset.

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CMI/Compas Guidance to Pharma Marketers During COVID-19 Recovery

Nearly four months after the outbreak, as new COVID-19 cases appear to stabilize, all 50 U.S. states have taken steps towards reopening. “Back to normal” as we once knew it may never be achieved, but instead a reimagined new normal will help move us forward.

Transactional to Experiential: The Evolution of Pharma Marketing

Technology is rapidly changing the way we think about and execute marketing. In the last few years, we have seen profound disruptions in social interactions, cultural dissemination, development and processing of knowledge or skills, and the modes in which all those things get transmitted. All these changes have had a direct impact on marketing.

Why Your Brand Needs to Target NPs and PAs in 2020

In today’s increasingly targeted media landscape, many marketers have created well-intended campaigns that are missing opportunities to grow reach by narrowly targeting only certain HCPs. In fact, an inclusive strategy that engages with all stakeholders can be much more effective.

The Virtual Patient: How VR, AR and Other Technologies Are Set to Change Healthcare

Virtual reality and augmented reality technologies are among the hottest topics in the marketing world today, and with good reason – the possibilities to engage audiences in new ways are enticing. Pharma can and has been utilizing these technologies and we’re only at the beginning. This POV will explore the emerging virtual patient and how healthcare marketers can engage HCPs and patients alike.