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Social Listening – Why the pandemic is sparking new use cases for an underutilized tool

Excerpt from eMarketer July 2020 edition

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Learnings and Insights from the Adweek Hispanic and Latin American Summit

Adweek’s Hispanic and Latin American Summit communicated the power, growth, and potential of the Hispanic/Latinx communities, not only as consumers but as employees and leaders in the workplace.

The Revolution Will be Wearable

Over the past few years, we have seen the wearables market completely transform. The increase in sales and functionality enables people to have a deeper understanding of their own personal health.

How TV Ads Impact Search Strategies 

Broadcast advertising and search engine marketing are two of a brand’s most powerful marketing tools today and are exponentially stronger when utilized together.

Going Beyond the Pill and Into the Story

Healthcare in the United States is a microcosm of our complex society—de-centralized structure, abundance of information, hard to fully understand when looking for quotidian solutions to common problems.

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A Deep Dive into Upfronts and Newfronts for Healthcare Brands

Although looking quite different this year, Upfronts and Newfronts gave a preview of the new products and content they’re introducing to reach key audiences.

The Rise of the Social Influencer in Healthcare

You cannot log into Instagram, scroll through TikTok, watch videos on YouTube, livestreams on Twitch or get updates from Twitter without running into an influencer. The ability to influence the masses through social media has become an extremely marketable skillset.

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CMI/Compas Guidance to Pharma Marketers During COVID-19 Recovery

Nearly four months after the outbreak, as new COVID-19 cases appear to stabilize, all 50 U.S. states have taken steps towards reopening. “Back to normal” as we once knew it may never be achieved, but instead a reimagined new normal will help move us forward.

Transactional to Experiential: The Evolution of Pharma Marketing

Technology is rapidly changing the way we think about and execute marketing. In the last few years, we have seen profound disruptions in social interactions, cultural dissemination, development and processing of knowledge or skills, and the modes in which all those things get transmitted. All these changes have had a direct impact on marketing.