Maintaining a Conference Media Strategy During COVID-19
COVID-19 has truly changed the conferences and events landscape, with many being canceled, postponed or moved to a virtual format. This does not mean, however, that promotional opportunities have gone away; in fact, there are many ways to utilize digital promotion tactics to reach HCPs where and when they prefer.
WPP Health & Wellness @ SXSW: Digital Health Trends from the Interactive Festival
Every March, thousands of thinkers, futurists, and creative people from nearly every industry flock to Austin, Texas to take in the trends and innovations shaping the future of film, technology, and music. Increasingly, SXSW has a health focus, making it a critical venue for our future-looking pharma marketers. Our team on the scene from WPP Health & Wellness – including CMI/Compas – curated top 5 hot topics in health & tech so you can feel like you were there.
CES 2018-A Report from CMI/Compas and WPP Health & Wellness
Health and technology collide today more than ever. Thought leaders from CMI/Compas and WPP Health & Wellness attended the CES 2018 show to bring you all that is emerging and changing in health and tech. This report offers you a look at the announcements, innovations, and excitement from the CES show plus our perspectives on what it all means for pharma marketers.
SXSW 2017 Key Trends and Takeaways
Our thought leaders Eugene Lee, EVP, Managing Director and Justin Freid, SVP, Search Engine Marketing and Emerging Media are quoted in this WPP-produced thought piece on the annual forward-focused gathering of creative minds at SXSW. AI, Chat Bots, Ending Cancer, Women’s Health, and HealthTech were the major themes of the conference. Download to read more about the event and our team’s takeaways.