CMI/Compas COVID-19 Analysis and Recommendations
This 3-part series from CMI/Compas provides actionable insights across channels related to the COVID-19 pandemic and its impact on the industry.
How 5G Will Alter the Health Landscape
If you happen to live in a major metropolitan area, you may have noticed something different as you scroll through your phone. That familiar ‘4G’ that appears in the top right of your phone may now be a ‘5G’. You may not realize it, but that ‘5’ symbolizes a significant turning point for technology.
Why Your Brand Needs to Target NPs and PAs in 2020
In today’s increasingly targeted media landscape, many marketers have created well-intended campaigns that are missing opportunities to grow reach by narrowly targeting only certain HCPs. In fact, an inclusive strategy that engages with all stakeholders can be much more effective.
Privacy, Data and Preparedness: POV and Guidance for Pharma Marketers
This POV, which we will keep updated on a rolling basis as we monitor for relevant changes, will guide healthcare marketers to the information and strategic recommendations needed to continue to make good decisions for their campaigns.
Hashtag Strategies in The Pharma Space
They’re also a powerful marketing tool that can be used strategically. But there’s a lot to think about when you’re a pharma brand choosing which hashtags to use in your content.
Adopting a Content Marketing Strategy for Healthcare Brands
This whitepaper makes the case for content marketing by providing actionable strategies and valuable statistics that brands can use to integrate their message into the content journey, drive action, and create trust with their respective audiences.
TikTok: it’s the new social video app, it’s everywhere, and it’s the next generation of video.
Google Ad Label and Favicon Update
Recent changes being considered by Google to its SERP serve as a reminder to brand marketers to always be aware of the search company’s evolution so that your brand results are supporting overall goals.