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FDA Regulation of Mobile Medical Apps

Content determines whether an app requires FDA approval. Essentially, and with some exceptions, an app only needs FDA approval if…

Mobile Ad Network Targeting Prescribers Launches

Background: Yesterday, Physicians Interactive launched a mobile advertising network targeting healthcare professionals, called Tomorrow Network. This is the first mobile…

New Generic Top Level Domains (gTLD)

Background: In June, the Internet Corporation for Assigned Names and Numbers (ICANN), approved the creation of generic top-level domains (gTLDs)…

Sunshine Act

SUNSHINE ACT PPACA LEGISLATION REQUIRING TRANSFER OF VALUE REPORTING Subject: Recommendations on Preparation for Impending PPACA Legislation Background: The Physician…

Analysis and Recommendations on Google Wallet for Health

Analyst: Mitch Cross, Director, Search Engine Marketing and Tracey Riper, Account Manager Background: Google has announced the launch of a…

Use of QR Codes in Print HCP-Targeted Advertising

Subject: QR codes (quick response or read codes) were first released in the mid-1990’s as an alternative to a barcode,…

White Paper

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Marketing to Gen X/Y HCPs

We all have clear experiences demonstrating that generations grow up with different beliefs and perspectives often driven by factors such as state of the world, economy, technology, and social trends. They all tend to impact the overall behavior of each generation – and this too holds true for healthcare professionals on whom our industry is so reliant.

Advertising Option Icon

Subject: Comments/Recommendations on Use of Advertising Option Icon in Pharmaceutical Marketing Background: The Advertising Option Icon was developed to indicate…

Google+ for Healthcare

Subject: Analysis of Google+ and Recommendations for Health Industry Use Background: On the evening of June 29, Google launched a…