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ByDoctor® Promotional Accessibility Analysis Report on NPs/PAs

CMI/Compas has identified nurse practitioners (NPs) and physician assistants (PAs) as an under-accessed market of prescribers. Using its proprietary market research and predictive analytics tool-ByDoctor® OnDemandsm–CMI/Compas surveyed NPs and PAs about the nature of their medical practices and their information-seeking habits with the goal of uncovering the most effective means of targeting and engaging this group of prescribers and comparing it to that of physicians.

Effectiveness of Direct Mail Marketing to HCPs

Background:Direct mail has been a part of the promotional landscape for 140 years, since the advent of the Montgomery Ward…

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How does the Internet Impact our Healthcare?

Chief Marketing & Innovation Officer Dr. Susan Dorfman presented her dissertation poster at the National Patient Safety Foundation’s 14th Annual Patient Safety Congress, May 23-25, 2012 in Washington, D.C.

‘Do Not Track’ Privacy and its Impact on Advertising

Background:Microsoft will soon release the Windows 8 platform and with it Internet Explorer 10; as part of this, Do Not…

Google Health Symptom Search Results

Background:According to Google’s own internal data, searches on symptom-related keywords are often followed by searches related to conditions relevant to…

National TV Buying for Pharma

Background:TV buyers usually employ one of three types of buying strategies, and a variety of factors can help determine which…

Updated MMA Mobile Ad Unit Guidelines

Background:The Mobile Marketing Association (MMA) recently released an updated set of global mobile advertising unit guidelines. The intentions of these…

Google Analytics

Background and Industry Implications: Google Analytics has launched several new products over the past quarter that can offer significant benefit…

NP and PA–Targeted Multi-Channel Marketing

Background: For a number of years there has been a steady decline in the number of medical school students specializing…