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Facebook Graph Search

Background: On January 15th, Facebook announced a new feature, currently in beta, that someday could rival search engines like Bing…

Google’s Knowledge Panel

Background: On November 30, Google began piloting Knowledge Panel, an add-on to Knowledge Graph, which launched in May. Knowledge Graph…

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The Evolution of PCP Preferences for Receiving Product Information in Lieu of a Rep: A CMI/Compas Brief

We are now facing a perfect storm. As access to physicians continues to erode for pharmaceutical companies, the physician shortage continues to grow and challenge doctors with more patients and less time. This brief shares our observations of PCPs and the evolution of their preferenes in receiving product information in lieu of a rep.

Channel Agnostic Media Planning for HCP Audiences

Background and Industry Implications Media strategy has long been about the channel.  For example, journals were considered the “go to”…

Impact of iPad on Medical Reprints Market

Background: More pharmaceutical companies are moving away from traditional paper reprints and are arming their sales force with digital ePrints…

Yahoo’s Rich Ads in Search (RAIS)

Background: To compete with Google’s robust advertising options, Yahoo/Bing started offering pharma advertisers the ability to serve black box ad…

The Importance of Mobile Media

Background and Industry Implications: Mobile is a critical channel for reaching today’s consumers. It accounts for 10% of all Internet…

Email Marketing to Healthcare Professionals

Background: Over the past five years we have conducted countless primary market research studies and one thing has become abundantly…

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The Role of Display Advertising

Senior Media Planner, Brett Marvel, discusses the role of display advertising in the media mix. Each year, the opportunities for building digital advertising into the overall media communications mix expand. But what role does display advertising play – and is it the right approach?