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Social Listening – Why the pandemic is sparking new use cases for an underutilized tool

Excerpt from eMarketer July 2020 edition

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Learnings and Insights from the Adweek Hispanic and Latin American Summit

Adweek’s Hispanic and Latin American Summit communicated the power, growth, and potential of the Hispanic/Latinx communities, not only as consumers but as employees and leaders in the workplace.

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ASCO20 Virtual

Conference Learnings During the Pandemic and Beyond.

The Revolution Will be Wearable

Over the past few years, we have seen the wearables market completely transform. The increase in sales and functionality enables people to have a deeper understanding of their own personal health.

How TV Ads Impact Search Strategies 

Broadcast advertising and search engine marketing are two of a brand’s most powerful marketing tools today and are exponentially stronger when utilized together.

How Healthcare Marketers Can Harness the Power of Podcasts

Listeners throughout the world turn to podcasts for entertainment and education. The wide array of engaging topics cover even the most niche interests and are conveniently tailored to busy lifestyles, allowing a user to listen where and when they want.

Leaning into SEO During a Pandemic

In response to the “new normal” during this pandemic, many marketing teams have explored how they can modify practices to better engage audiences. This innovative disruption has been very necessary because of several factors, including changing customer behavior, an increasingly cluttered environment, social unrest and economic impact/changing budgets.

Using SEO Data to Identify A/B Testing Opportunities

A/B testing is a great strategy that allows marketers to compare two variables of a tactic to see which one performs better. This method helps gather data on which levers drive higher conversions and helps make data-driven decisions for future optimizations, leading to an improved marketing strategy.

Going Beyond the Pill and Into the Story

Healthcare in the United States is a microcosm of our complex society—de-centralized structure, abundance of information, hard to fully understand when looking for quotidian solutions to common problems.