Filtering Through the Google Noise: What Marketers Need to Know
Recently, there has been a lot of news around Google’s algorithm updates, CCPA and privacy, user data, acquisition of Fitbit, and their overall intention or motivation driving these updates.
Updating Rel=Nofollow and Why Pharma Marketers Should Care
In the following sections we’ll introduce you to what the “rel=nofollow” attribute and link equity are.
Talent Development and Agency Success
What happens when a company prioritizes listening to their employees? CMI/Compas is proud of our low turnover rate, high employee return rate, and industry-leading employee tenure. Read this POV to learn more about how we’ve learned and paid attention to what matters to our employees, and why that makes CMI/Compas different.
Strategic Media Planning: Addressing Misconceptions and Highlighting Best Practices for Successful Engagement in Pharma Marketing
This POV will address common misconceptions in media planning and show how a strategic approach can make media planning one of the most important tools in marketing.
Apple Health Records
On Jan 24 2018, Apple announced a significant update to the Health app with the iOS 11.3 beta, debuting a feature for customers to see their medical records right on their iPhone. The updated Health Records section within the Health app brings together hospitals, clinics and the existing Health apps to make it easy for consumers to see their available medical data from multiple providers whenever they choose.
Decoding GDPR for Pharma Marketers
GDPR is the regulation set by European lawmakers to protect the personal information of EU consumers. Any information used to identify a natural person or “data subject” falls within these guidelines. Name, photo, bank details, email addresses, posts on social media, medical information, and IP address are examples of Personal identifiable information under GDPR.
Gen Alpha: What Marketers Should Know About How Today’s Children Use Technology
Today’s 6-year-olds enjoy coloring and blocks. They can also probably use a tablet and its corresponding apps better than most adults. They speak to Amazon’s Alexa as if she is a close friend and when they need information, the first place they turn is the Internet (rather than a parent).
Why Mobile Customization is Key in Pharma Advertising
Most healthcare brands are now making mobile a priority. Recently there are even more reasons to do so, as well as ways to make this channel work for you to better engage HCP audiences. This POV will review why mobile is important for your brand and list ways to harness the medium for your brand goals.
WPP Health & Wellness @ SXSW: Digital Health Trends from the Interactive Festival
Every March, thousands of thinkers, futurists, and creative people from nearly every industry flock to Austin, Texas to take in the trends and innovations shaping the future of film, technology, and music. Increasingly, SXSW has a health focus, making it a critical venue for our future-looking pharma marketers. Our team on the scene from WPP Health & Wellness – including CMI/Compas – curated top 5 hot topics in health & tech so you can feel like you were there.