Social Media

Social media has become one of the primary ways our health and wellness is discussed. From online support communities and Twitter chats to private healthcare professional discussion boards and knowledge sharing, health is a mainstay in the social landscape.

CMI works alongside our pharmaceutical brands to help them develop and execute social media strategies. Our social media offering focuses on three main areas:

Social Listening

With millions of discussions about health and wellness occurring each day, understanding what your target audience thinks about your brand and the disease state can tremendously help form your social media pharmaceutical marketing strategy. This information can not only be used to understand sentiment and awareness, but also to inform creative, to develop the content strategy, and even how to engage HCPs, patients, and caregivers on social media.

Social Media Management

Engaging with patients, caregivers, and HCPs through social media allows brands to support the community around a disease state. With the expectations from patients beyond the pill, social media presents a unique opportunity to provide value and support the community.

Paid Social Advertising

With an abundance of behavioral and demographic data available through social networks, advertising to your target audience has become an essential part of pharmaceutical marketing efforts. With each network presenting distinctive and engaging ways to advertise, our Social team creates custom social advertising programs to engage your targets.

If you are interested in learning about how CMI can help your brands engage with the HCP and patient community on social networks, please contact