Paid search marketing presents an opportunity to target and engage healthcare professionals, patients, and caregivers when they search and have specifically shown intent about your brand or the disease state it treats.
Paid search is much more than keywords and ad text. It presents an opportunity to understand the intent behind a search and deliver a positive user experience to the searcher, delivering them to the exact content they want. Brands often drop searchers at the homepage of their site, but our approach to search answers patient questions and gets HCPs to information they need to make prescription decisions. Armed with proprietary tools and technology such as our ByDoctor® re:Search™ program, CMI’s paid search team is able to develop complex paid search programs that focus on the quality—not quantity—of traffic driven to the site.
With a focus on the pharmaceutical and health and wellness industries, our SEM team has a deep understanding of the rules and regulations of pharmaceutical advertisers. Whether it be related to black box ads or changes in Google and Bing ad formats, our Search team will keep your brands’ paid search efforts directly in line with regulations.
As a preferred partner of Google and Bing, CMI leverages our relationship with the search engines to provide our clients with access to innovative beta advertising and data analysis opportunities. Our clients also receive preferred treatment in the white listing and approval of assets in search engines.
If you are interested in learning about how CMI can help your brands target and capture more quality traffic through paid search, please contact firstname.lastname@example.org.