Research

CMI's proprietary research tools provide our media teams with deep audience insights that power sophisticated and targeted media plans guaranteed to reach your most valuable audiences.

Media Mix Optimization
Solomon™ optimizes clients' non-personal promotional spend against their business goals, enhancing media plans by looking at the probability of an HCP engaging with a specific media channel and the historical impact the channel has on Rx behavior.

Syndicated Research

Media Vitals™ is CMI’s proprietary research to provide data and insights about physician-stated media preferences and behaviors and inform how best to reach critical audiences through media and non-personal promotion.

Patient Vitals™ is CMI’s proprietary research to understand the media consumption habits of patients and caregivers across various conditions.

Target Audience Analysis

Checkup™ analysis provides recommendations on non-personal promotion strategy and tactics, as well as budget, appropriate to target audiences depending on their level of awareness, knowledge, and risk tolerance.

OnDemand™ is the rapid response market research survey that provides instant audience insights around key campaign questions.

Pulse™ examines target audience behaviors to uncover specific promotional exposure habits and preferences at the individual audience member level, “on-demand.”

Email Affinity Score™ a proprietary scoring system created by CMI/Compas that is a predictor of potential email engagement for every HCP in the US.

DNA™ +Affinity™ data determines the best promotional channels to target individual HCPs and provide insights into their media consumption patterns for better targeting.