is CMI's data and technology platform for audience identification and segmentation, media planning and activation, and campaign measurement. ByConsumer™, like its ByDoctor® counterpart, enables CMI/Compas to help our healthcare clients drive engagement via relevant, personal, and customized targeting solutions.
- Identify consumer audiences using self-reported, consent data attributes such as demographics, health conditions, lifestyle, health, and non-health behaviors
- Discover insights that uncover new opportunities
- Deliver segment-specific relevant messaging and creative
- Plan media based on channel preferences
- Reach consumers in their preferred vehicles
- Measure impact at campaign level, channel and vehicle level, down to the individual consumer against business objectives