Transformational Audience Insights
The path to conversion for both healthcare professional and patient/consumer is revealed through analysis based on user level data, primary research, a full view into the competitive landscape and keeping brand goals as primary drivers. This background enables CMI to define and strategize for segmented, targeted audiences, thus providing a strategic roadmap for multi-channel audience access and activation.
Our Customer Insights team includes dedicated full-time statisticians, analysts, and market researchers who build the backbone of every media plan. Combined with healthcare industry standard tools, our proprietary research gives us the ability to accurately define the audience, understand their motivating factors and ultimately provide insights into behaviors that yield results for our clients.