PM360 stated that the content their customers love stems from live events. COVID-19 paused our lives—and our live events. The home audience is “much broader and just as active.” That comes from a prescient tweet from CEO CMI/Compas Stan Woodland, 18 months ago. Today, every audience is a home audience. Conferences will always matter. But, we are beginning to see new ways we can create value and leverage it.
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