CMI/Compas Promotes Paul Kallukaran to Chief Analytics & Insights Officer

November 12, 2020

KING OF PRUSSIA, PA – CMI/Compas, media strategy, planning, innovation and buying for the nation’s top healthcare companies and part of WPP (NYSE:WPP), announces the promotion of Paul Kallukaran to Chief Analytics & Insights Officer. In his tenure with the company, Kallukaran has enabled CMI/Compas to demonstrate strength in investment planning, campaign optimization and advanced analytics. 

Kallukaran’s areas of focus will be on defining, developing, and implementing data and analytics strategy and methods by which the organization analyzes, and drives value utilizing data and creating competitive differentiation. In his previous role as EVP, Performance Analytics and Data Sciences, he was instrumental in creating new frameworks and tools that provide marketers with data-driven actionable insights to make decisions that will actually progress and impact the bottom line and patient outcomes. 

“Paul has done an incredible job utilizing the right data and technology in the right ways to move the needle for the clients we serve, and ultimately help us improve the health of millions,” said Dr. Susan Dorfman, President, CMI Media. “In this new role, he will further our mission of advancing our data and AI capabilities, while building out the industry’s most advanced insights, analytics and optimization capabilities team in healthcare marketing to execute on our vision.”

Kallukaran can be credited with developing award-winning proprietary technology Solomon™.  This innovation optimizes clients’ non-personal promotional spend against their business goals, enhancing media plans by looking at the probability of a patient or HCP engaging with a specific media channel and the historical impact the channel has on Rx behavior.

Kallukaran’s career experience includes 15 years at Merck as Executive Director global business insights responsible for providing end-to-end business solutions to the global commercial organization. He also spent 10 years working at IMS Health developing several data solutions and led a consulting team responsible for development of several analytical solutions for sales/marketing groups within the pharmaceutical industry.

CMI/Compas has brought many firsts to healthcare marketing and is the leading healthcare-focused media buying and planning resource to the world’s game changers in pharma and life sciences. Those looking to join the CMI/Compas team can visit the company’s career page for more information and a link to apply: http://www.cmimedia.com/career

About CMI/Compas

Well-known as a media planning and buying organization for healthcare clients, sister agencies CMI Media, a WPP company (NYSE: WPP, http://www.wpp.com), and Compas, Inc. together form the indispensable strategic marketing partner to the world’s game-changers in health, offering guidance at every level of marketing. CMI/Compas focuses on core service offerings of Audience Strategy and Non-Personal Promotion Strategy, Planning, Buying, and Customer Insights and performance management/precision analytics. With continuous investment in the things that really matter, CMI and Compas have achieved unsurpassed tenure of healthcare marketing talent, clients and suppliers. CMI/Compas has eight offices across the US. The family of companies is actively recruiting for healthcare marketing jobs via http://www.cmimedia.com/career.