CMI/Compas, media buying and planning for the nation’s top healthcare companies and part of WPP (NYSE:WPP), announces the promotion of Eugene Lee to Chief Operating Officer. Lee was most recently EVP, Managing Director. He is responsible for the global operations of media business leadership, media planning and media strategy disciplines across all clients.
“Eugene has been at the ground level of our business for decades, always pointing us where we need to be,” said CEO Stan Woodland. “In his new role this passion for the company and unselfish leadership will only continue and be vital for our future success.”
Lee has been with CMI/Compas for nearly 25 years, and over the last 6 years as EVP, Managing Director, has been extremely dedicated to the growth, development and expansion of the entire Media, Drive and Analytics teams in both the people and capabilities. He plays a critical role across the organization’s entire book of business. Part of Lee’s role will be to oversee two new titles at CMI designed to provide support in the areas of business and relationship and strategy development while freeing up the Media Leads to focus on media deliverables for all audiences and channels. Those in the EVP, Group Client Director position will focus on client relationships, client satisfaction and the financial and business management of our key accounts. This role will be a resource to the Media Leads, with the objective of elevating our strategic contribution to CMI/Compas clients. Those appointed as Strategy Leads will focus on assuring the alignment of client business and brand needs with our Audience and Media Strategy, and the inclusion of an active management plan to assure the business objectives are being accomplished.
“Our industry is on the precipice of enormous change and innovation in every aspect of our business, and in this new role I get the opportunity to ensure that CMI/Compas clients are leading the way. We’ve vowed to make their goals our goals, and I take that vow very seriously and personally,” said Lee.
Lee has been a pivotal figure in introducing innovation to CMI/Compas in his tenure with the company. He identified the need for programmatic in healthcare and helped the company introduce AdMission, an industry first. He was a key leader in introducing the company’s first analytics group, IQ Rx. And he was instrumental in several other proprietary and award-winning services across media, search and social. In the early days of his experience with the company, he introduced the first digital services. Lee has been recognized as an innovator with the PharmaVOICE 100 award and is on the board of the AMM. He is a frequent event speaker, including a recent panel at SXSW, and contributor to industry publications.
Lee’s promotion is part of an overall strategy to continue the strong growth and innovation of CMI/Compas and has included the introduction of a new approach to client service that ensures the happiness and growth of clients as well as the individual employees of CMI/Compas. The changes have also included several other high-level promotions. More can be seen here.
CMI/Compas, has brought many firsts to healthcare marketing, and is this year celebrating its 30th anniversary as the leading healthcare-focused media buying and planning resource to the world’s game changers in pharma and life sciences. Those looking to join the CMI/Compas team can visit the company’s career page for more information and a link to apply click here.
Well-known as a media planning and buying organization for healthcare clients, sister agencies CMI Media, a WPP company (NYSE: WPP, http://www.wpp.com), and Compas, Inc. together form the indispensable strategic marketing partner to the world’s game-changers in health, offering guidance at every level of marketing. CMI/Compas focuses on core service offerings of Audience Strategy and Non-Personal Promotion Strategy, Planning, Buying, and Customer Insights and performance management/precision analytics. With continuous investment in the things that really matter, CMI and Compas have achieved unsurpassed tenure of healthcare marketing talent, clients and suppliers. CMI/Compas has eight offices across the US. The family of companies is actively recruiting for healthcare marketing jobs here.