CMI/Compas, media buying and planning for the nation’s top healthcare companies and part of WPP (NYSE:WPP), announces the promotion of James Woodland to Chief Strategy and Financial Officer. Woodland was most recently Chief Operating Officer. In this role, he continues to lead agency strategy and assumes the chief finance role across CMI/Compas.
“Jim has been a key architect of our extraordinary growth since he assumed leadership of the media pillar,” said CEO Stan Woodland. “His passion has always been strategy and finance, he introduced our internal process to establish, manage and achieve our critical corporate objectives, a process that has been the guiding light to our successful organizational performance.”
James Woodland has been the brains behind some of CMI/Compas’ most successful commercial and pricing models in the company’s 30-year history. A major highlight was the design of the organization’s new structure in 2011, which led to an increase in YOY growth. Woodland was also a key figure in WPP’s acquisition of CMI in 2015 and continues to be a key liaison with leaders at WPP.
“We aspire to be our clients’ indispensable marketing partner, which means we’re signing up to positively impact the health of our society. Our only chance of realizing that mission is to ensure we’re making the right bets, taking measured risks, and investing for the long-term,” said James Woodland. “I look forward to serving my colleagues in that capacity in my new role.”
James Woodland joined CMI/Compas in 2005 after earning several years of experience at another marketing agency. He is a member of the Life Sciences Angel Network (LSAN), which provides early stage life science companies with the operational support, mentorship and financial and professional network to grow and succeed. He earned his MBA from New York University.
James Woodland’s promotion is part of an overall strategy to continue the strong growth and innovation of CMI/Compas and has included the introduction of a new approach to client service that ensures the happiness and growth of clients as well as the individual employees of CMI/Compas. The changes have also included several other high-level promotions. More can be seen here.
CMI/Compas, has brought many firsts to healthcare marketing, and is this year celebrating its 30th anniversary as the leading healthcare-focused media buying and planning resource to the world’s game changers in pharma and life sciences. Those looking to join the CMI/Compas team can visit the company’s career page for more information and a link to apply click here.
Well-known as a media planning and buying organization for healthcare clients, sister agencies CMI Media, a WPP company (NYSE: WPP, http://www.wpp.com), and Compas, Inc. together form the indispensable strategic marketing partner to the world’s game-changers in health, offering guidance at every level of marketing. CMI/Compas focuses on core service offerings of Audience Strategy and Non-Personal Promotion Strategy, Planning, Buying, and Customer Insights and performance management/precision analytics. With continuous investment in the things that really matter, CMI and Compas have achieved unsurpassed tenure of healthcare marketing talent, clients and suppliers. CMI/Compas has eight offices across the US. The family of companies is actively recruiting for healthcare marketing jobs here.