CMI/Compas Continues Rapid Growth with Several Executive Hires

January 9, 2020

KING OF PRUSSIA, PA – January 9, 2020 – CMI/Compas, media strategy, planning, innovation and  buying for the nation’s top healthcare companies and part of WPP (NYSE:WPP), has bolstered its client service offerings with the hire of several executives as part of its continued growth, including senior leadership in the company’s West Coast and Midwest office locations.

Irene Coyne and Richard Schneider join as EVP, Group Client Directors.  They will report to Chief Operating Officer Eugene Lee and serve on the executive leadership team.

“We’re investing in our highest level of talent in support of client business, elevating our game in every aspect,” said Lee. “The tenure, level of experience and qualifications of our recent hires elevates our abilities with a direct benefit to our clients and our staff development.”

As EVP, Group Client Director, both Coyne and Schneider will be responsible for client satisfaction and client business leadership overall for a number of the organization’s key accounts.

Coyne is an experienced and accomplished health care marketing leader with a passion for driving brand impact, agency growth, client satisfaction and team morale through inspirational and strategic leadership, innovation, and focus on solving the client’s and agency’s biggest business challenges. She has 23 years of strategic marketing expertise that spans health care, CPG, publishing, retail, telecommunications, and energy services. She has represented over 45 pharma brands, including 15 launch brands, bringing deep expertise across over a dozen therapeutic categories. She was most recently SVP, Media at Publicis Health Media, and has also held positions at AstraZeneca, Digitas Health, Cadient Group and Razorfish Health. She is based in the King of Prussia, PA office.

Schneider is dedicated to the integration of consumer and HCP messaging, breaking down silos for a more impactful result. He has 30 years of experience elevating the visibility, profitability, and performance of diverse brands through strategic analysis, planning, and design of leading-edge, customer-focused media, marketing and advertising initiatives. He was most recently with Starcom, and has also held positions at WPP agencies Grey Worldwide and Mindshare. Schneider will continue as an adjunct professor of Integrated Marketing at NYU, a role he has held since 2014. He is based in the New York office.

In addition, several executive-level hires throughout 2019 have contributed to the strength and growth of CMI/Compas:

Rob Enos, SVP, Media, is responsible for media leadership on active global accounts, and contributes to the company’s global growth strategy. He began his career with CMI/Compas and is a welcome boomerang with 26 years of media, marketing and healthcare client experience. He most recently oversaw the media department at Abelson-Taylor. Rob has gained experience in a wide range of knowledge across marketing/media challenges, disease-states, therapeutic categories and media channels. Rob has been a board member of the Association of Medical Media (AMM). He is based in the Chicago office.

Murray Henry joins as SVP, Strategy. In this role he will provide high level strategic thought leadership, insight, direction and value. He will be a strategic partner to the client brand team with a focus on aligning client brand strategies and opportunities to media strategy and execution. He is an experienced brand marketer on both the agency and client sides reinforced by several years of demonstrated digital marketing expertise providing the unique ability to translate brand needs into customer engagement campaigns.  Henry has 28 years of related experience from both the agency and client side. This includes positions with Pfizer, Allergan and WPP sister agency Grey Group. He is based in the New York office.

Nicole Brandt joins as VP, Media, bringing a multi-channel and cross-audience focus with an emphasis on the consumer experience. She has 20 years of experience, mainly in the pharma space. She has a passion for connecting the dots to ensure patients and HCPs have a cohesive brand experience inside and outside of the office for better health outcomes. Most recently she was VP, Digital Strategy at Dudnyk and has also gained experience with MRM/McCann and inVentiv Health Group, working across all media and in many therapeutic categories. She is based in the King of Prussia, PA office.

Michael Eisenstein, VP, Business Insights, is focused on the measurement and performance of media campaigns based on client objectives. He will provide guidance, thought leadership and help manage the Business Insights team to ensure all deliverables are of high quality and provide value to our clients. He has over 18 years’ experience in multi-faceted analytics. He has extensive knowledge in both social and digital marketing and has worked with a breadth of different organizations both on the agency and client side. Most recently, Eisenstein was the VP of Analytics at Blue449/Spark (part of Publicis), where he led all data, measurement and analytic capabilities across a variety of clients for the East Coast office. Michael was instrumental in elevating analytics across client portfolios by leveraging data to drive ROI for clients.  He is based in the New York office.

Courtney Kasey joins as VP, Media. She has over 20 years of relevant client service experience and expertise in developing agency talent. She has a proven track record for fostering strong client relationships and developing patient focused actionable media strategies that resulted in exceeding client goals. Her previous position was with WPP sister agency Wavemaker, where she served as Partner, Media Director, Integrated Strategy & Planning. She has also held roles with MEC Global and FCB. She is based in the Costa Mesa, CA office. Kasey’s leadership in the California office will support the agency’s indispensable service to West Coast-based clients.

Tim Noone brings over a decade of experience within digital media, focused on both brand building and performance marketing, to the VP, Media role.  He brings strategic media thought leadership and best practices to clients and the internal teams he leads. His background has touched on various verticals including pharma, CPG, telecommunications, tech, and hospitality. He was most recently at IgnitionOne, serving a dual role as both the Account & Media Director across a number of brands. A WPP alumnus, Noone has also held positions across G2 (Grey) and Ogilvy.  He is based in the New York office.

Martha Sivesind, who goes by Marti, joined as VP, Media. She is responsible for leading healthcare and pharmaceutical strategic advertising campaign development and implementation for integrated cross-channel marketing and media initiatives. Sivesind joins CMI/Compas with 13 years of media experience across several agencies including, more recently, Gyro, Publicis Health Media and OMD. At PHM she led healthcare and pharmaceutical plans as their Digital Media Director. She is based in the Chicago office.

George Tarnopolsky, VP, Programmatic, is helping to create a world-class programmatic media buying practice at CMI/Compas.  Tarnopolsky works closely with the SEM & Emerging Media, ByConsumer, Media, and CIA teams in supporting the rollout of programmatic buying across the agency, while also acting as a client-facing resource and discipline lead.  He is an advertising industry veteran, with 20 years of experience at the intersection of technology platforms, operations, and media.  George’s previous positions include Senior Director of Platform Solutions at Merkle, Head of DSP Services at Xandr (AppNexus), and Solutions Manager at Google / DoubleClick. He is based in the New York office. 

Roshan Thomas joins as VP, Finance & Risk Management.  Among his finance and budgeting responsibilities, he will be proactively addressing risks, including readying the organization for legislation such as CCPA, and providing a roadmap to ensure we’re appropriately managing data and privacy risks. He was most recently with VMLY&R and has worked for WPP companies for the past 14 years, prior to which he worked with Royal Philips Electronics, Time Warner and PricewaterhouseCoopers.  He is based in the New York office.

The hires are part of an overall strategy to continue the strong growth and innovation of CMI/Compas and has included the introduction of a new approach to client service and management that ensures the happiness and growth of clients as well as the individual employees of CMI/Compas.

CMI/Compas has brought many firsts to healthcare marketing and is this year celebrating its 30th anniversary as the leading healthcare-focused media buying and planning resource to the world’s game changers in pharma and life sciences. The company was recently recognized by AdWeek Magazine as one of the world’s fastest growing companies. Those looking to join the CMI/Compas team can visit the company’s career page for more information and a link to apply: http://www.cmimedia.com/career

About CMI/Compas

Well-known as a media planning and buying organization for healthcare clients, sister agencies CMI Media, a WPP company (NYSE: WPP, http://www.wpp.com), and Compas, Inc. together form the indispensable strategic marketing partner to the world’s game-changers in health, offering guidance at every level of marketing. CMI/Compas focuses on core service offerings of audience strategy and non-personal promotion strategy, planning, buying, and customer insights and performance management/precision analytics. With continuous investment in the things that really matter, CMI and Compas have achieved unsurpassed tenure of healthcare marketing talent, clients and suppliers. CMI/Compas has eight offices across the US. The family of companies is actively recruiting for healthcare marketing jobs via http://www.cmimedia.com/career.

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