Media VitalsTM 2019/2020 What Prescribers and Patients Want and Need from Pharma is AVAILABLE NOW! CLICK HERE to request your copy.
The Continual Rise of Gaming
The gaming industry has been gaining more influence over global culture year after year. With over 2.1B gamers worldwide, the industry is reshaping media consumption, embracing innovation, and grabbing the attention of advertising/tech giants around the world.
Healthcare’s Guide to Understanding E-A-T
Healthcare professionals, patients and caregivers depend on Google to find accurate and authentic information when searching online. To ensure that these users receive the correct information, Google uses what it calls ‘E-A-T’ (Expertise, Authoritativeness, Trustworthiness) guidelines.
Social Listening Learnings: A COVID-19 Monthly Report
CMI/Compas’ Social Listening Report is a monthly study of Consumer and HCP insights relating to COVID-19 across search and social.
Social Listening – Why the pandemic is sparking new use cases for an underutilized tool
Excerpt from eMarketer July 2020 edition
All Ears for Digital Audio
2020 marks the year that digital audio finally surpassed the usage of traditional radio primarily due to the pandemic and the new normal being remote working from home full time.
Telehealth IRL: Important Offerings and Approaches in the Pipeline
COVID-19 has driven 10 years of innovation and change into a 4-month window. The adoption of new technology has accelerated as people are forced to work from home and adopt their lifestyle to a new norm. When it comes to healthcare, with limitations on in-person patient and physician opportunities, telehealth has specifically seen a significant upturn in its adoption.
How TV Placements Impact Search Strategies
Broadcast advertising and search engine marketing are two of a brand’s most powerful marketing tools today and are exponentially stronger when utilized together.
Why the Livestreaming Trend is Starting a Revolution
In this POV, we dig into this exciting channel to see how the technology is evolving, what different industries are doing to harness its potential and explore myriad opportunities for the health and wellness industry to be a leader in this space.
Impact of COVID-19 on In-Office Marketing
The international impact of COVID-19 has majorly altered interactions between patients and healthcare providers. Healthcare consumers were forced to change their normal medical routines, and healthcare providers were faced with the challenge of how to adapt.