THOUGHT
LEADERSHIP

Media VitalsTM 2019/2020 What Prescribers and Patients Want and Need from Pharma is AVAILABLE NOW! CLICK HERE to request your copy.

WHITEPAPER

Download
Share

Social Listening – Why the pandemic is sparking new use cases for an underutilized tool

Excerpt from eMarketer July 2020 edition

WHITEPAPER

Download
Share

Learnings and Insights from the Adweek Hispanic and Latin American Summit

Adweek’s Hispanic and Latin American Summit communicated the power, growth, and potential of the Hispanic/Latinx communities, not only as consumers but as employees and leaders in the workplace.

WHITEPAPER

Download
Share

ASCO20 Virtual

Conference Learnings During the Pandemic and Beyond.

WHITEPAPER

Download
Share

Social Listening Learnings: A COVID-19 Monthly Report

CMI/Compas’ Social Listening Report is a monthly study of Consumer and HCP insights relating to COVID-19 across search and social.

WHITEPAPER

Download
Share

A Deep Dive into Upfronts and Newfronts for Healthcare Brands

Although looking quite different this year, Upfronts and Newfronts gave a preview of the new products and content they’re introducing to reach key audiences.

The Revolution Will be Wearable

Over the past few years, we have seen the wearables market completely transform. The increase in sales and functionality enables people to have a deeper understanding of their own personal health.

How Healthcare Marketers Can Harness the Power of Podcasts

Listeners throughout the world turn to podcasts for entertainment and education. The wide array of engaging topics cover even the most niche interests and are conveniently tailored to busy lifestyles, allowing a user to listen where and when they want.

How TV Ads Impact Search Strategies 

Broadcast advertising and search engine marketing are two of a brand’s most powerful marketing tools today and are exponentially stronger when utilized together.

Leaning into SEO During a Pandemic

In response to the “new normal” during this pandemic, many marketing teams have explored how they can modify practices to better engage audiences. This innovative disruption has been very necessary because of several factors, including changing customer behavior, an increasingly cluttered environment, social unrest and economic impact/changing budgets.

Using SEO Data to Identify A/B Testing Opportunities

A/B testing is a great strategy that allows marketers to compare two variables of a tactic to see which one performs better. This method helps gather data on which levers drive higher conversions and helps make data-driven decisions for future optimizations, leading to an improved marketing strategy.