INSIGHTS

Media VitalsTM 2019 What Prescribers Want and Need from Pharma is COMING SOON!! CLICK HERE to request your advance copy.

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Immersion is Now: Choose Your Own (Video) Adventure

Last month, we glimpsed the future at CES. How will these amazing launches and buzz-worthy technology affect us in our lives and work? CMI/Compas is part of a new collaboration with other WPP companies and clients that produced a series of articles about trends seen at CES – and the first is by CMI/Compas Associate Director, Social Media, Alexandra Gilson. You can see the entire series here.

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Do We Need a Patient, Consumer or Partnership Mindset?

The latest WPP Health collaboration includes one of the most debated topics in our industry: how we treat the people who use our products. To read the rest of the articles included in ThinkWell Volume 3, go here.

Updating Rel=Nofollow and Why Pharma Marketers Should Care

In the following sections we’ll introduce you to what the “rel=nofollow” attribute and link equity are.

Reprints Still Valued by HCPs

To support busy HCPs, brand marketers must deliver more than just compelling content. Their brands must also create a customer experience that understands their needs and preferences.