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Media VitalsTM 2019/2020 What Prescribers and Patients Want and Need from Pharma is AVAILABLE NOW! CLICK HERE to request your copy.

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CMI/Compas COVID-19 Analysis and Recommendations

This 3-part series from CMI/Compas provides actionable insights across channels related to the COVID-19 pandemic and its impact on the industry.

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Adopting a Content Marketing Strategy for Healthcare Brands

This whitepaper makes the case for content marketing by providing actionable strategies and valuable statistics that brands can use to integrate their message into the content journey, drive action, and create trust with their respective audiences.

WeChat: Social-Based Healthcare in the Chinese Market

WeChat is fast becoming the #1 online healthcare destination in China, and with Tencent partnering with more and more US-based companies to grow its healthcare offerings, WeChat has now become an essential platform to consider if your brand has plans to launch in this market.

Maintaining a Conference Media Strategy During COVID-19

COVID-19 has truly changed the conferences and events landscape, with many being canceled, postponed or moved to a virtual format. This does not mean, however, that promotional opportunities have gone away; in fact, there are many ways to utilize digital promotion tactics to reach HCPs where and when they prefer.