These events can be thought of as actions on a site that are more granular than the simple viewing of a page. This can include the number of plays or completions of videos, downloads of PDFs, more accurately measuring time on site and measuring how far down a page someone scrolls on a long page.
Let’s take a closer look at these different actions and see how they might be implemented:
Tracking videos and PDFs
Time on Site
Recommendations: Event tracking takes some time to coordinate and implement. It also requires the newer GA code (asyncronous) version. However, it allows for much more granular tracking and a better understanding of how visitors are behaving (they may actually be engaging more than you think). We recommend that anyone who is interested in GA Event Tracking reach out to their account lead to coordinate a discussion with our IQ Rx experts.
If you are using other site analytics tools such as Omniture or WebTrends, contact us to discuss how we may be able apply the same approach.