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Archive

2019

October

10-30 - POV - Updating Rel=Nofollow and Why Pharma Marketers Should Care

August

08-07 - POV - Reprints Still Valued by HCPs

July

07-24 - POV - Geofencing and Geotargeting: What’s the Difference, And How Can it Work for My Brand?

07-10 - POV - How Pharma Can Leverage Facebook Health Support Groups

07-01 - POV - Community Management In A Regulated Environment

June

06-12 - POV - Crafting Content That Ranks

May

05-09 - POV - 5 Ways 5G Will Change Healthcare and Brand Messaging

April

04-29 - POV - Organic Social Sharing Opportunities

04-03 - POV - Why Publisher Microsites Are a Tactic Marketers Should Consider

March

03-27 - POV - Google’s Removal of Average Position & How it Will Affect Your Campaigns

February

02-07 - White Paper - Immersion is Now: Choose Your Own (Video) Adventure

02-04 - White Paper - Do We Need a Patient, Consumer or Partnership Mindset?

January

01-28 - POV - Google real time bidding (RTB) categories share highly intimate consumer data: what US-based pharma clients should know

2018

November

11-29 - White Paper - Creating a Value Constellation: Exploring Wearables and Apps for Pharma Brands

11-12 - POV - Selecting Engaging Content for Contextual Display Media

11-05 - White Paper - Justification for Gamification: Why Pharma Brands Should Consider This Engagement Tactic

October

10-18 - POV - CMS Proposes Pricing Info Included on DTC Ads: What You Need to Know

August

08-23 - POV - The Importance of Print Media in Today’s NPP Channel Mix

08-22 - POV - Client FYI: How Facebook Changes are Impacting Pharma Marketers

July

07-25 - POV - Voice Search & Voice Assistants: From Type to Talk

May

05-18 - POV - What Pharma Marketers Should Know about Email Service Provider (ESP) Image Blocking

05-17 - POV - Talent Development and Agency Success

05-16 - POV - Strategic Media Planning: Addressing Misconceptions and Highlighting Best Practices for Successful Engagement in Pharma Marketing

April

04-25 - White Paper - An EHR Overview for Pharma Marketers

- White Paper - An EHR Overview for Pharma Marketers

04-16 - POV - Apple Health Records

04-11 - POV - Decoding GDPR for Pharma Marketers

04-05 - POV - Gen Alpha: What Marketers Should Know About How Today’s Children Use Technology

March

03-27 - POV - Why Mobile Customization is Key in Pharma Advertising

03-26 - White Paper - WPP Health & Wellness @ SXSW: Digital Health Trends from the Interactive Festival

03-23 - POV - Client FYI: How Facebook Changes are Impacting Pharma Marketers

January

01-22 - White Paper - CES 2018-A Report from CMI/Compas and WPP Health & Wellness

01-19 - POV - The HCP Generational Divide – ThinkWell Vol. 2

2017

December

12-20 - POV - How Net Neutrality May Affect Pharma Marketing

12-06 - POV - The Benefits and Possibilities of Pre-Roll for Pharma

October

10-18 - POV - Bumper Ads for Pharma

10-09 - POV - Triggered Messaging for Pharma

August

08-03 - POV - Facebook Debuts Messenger Ads: What Pharma Marketers Should Know

July

07-26 - POV - Right Place at the Right Time: Dynamic Content Ads in Healthcare Marketing

07-18 - POV - The Rise of Voice Search: What Pharma Brands Need to Do Now

June

06-26 - POV - HTTPS Spells S-U-C-C-E-S-S

06-19 - POV - Early & Often: How to Get Maximum Strategic Value from Your Media Team

06-07 - POV - The Virtual Patient: How VR, AR and Other Technologies Are Set to Change Healthcare

May

05-22 - POV - AdBlocking, Search and Social Media – What Pharma Marketers Should do Today

05-11 - POV - Google Changes to Ad Rank and What Action Pharma Marketers Should Take

April

04-07 - POV - Contextual Search Advertising for Pharma

March

03-30 - White Paper - SXSW 2017 Key Trends and Takeaways

03-09 - POV - Ad Extensions and How to Leverage Them for Pharma

February

02-09 - White Paper - Importance of Considering Podcasts in the Media Mix

January

01-25 - POV - Top Ten in Health Tech: CMI/Compas Live from CES 2017

01-20 - POV - Google Launches Demographic-Based Targeting for Search Campaigns

2016

December

12-01 - POV - The Rise of Chatbots & Their Application In Pharma

November

11-09 - POV - Twitter Opens Its Advertising Doors with “Profiles Without Accounts” Test: What Does This Mean for Pharma Brands?

11-01 - POV - Google Universal Analytics Tracking Updates and Workarounds

October

10-20 - POV - Live-Streaming for Pharma: An Introduction

September

09-28 - POV - Reprint Purchasing – New Era, New Strategies – Best Practices

09-09 - POV - The Crackdown on Mobile Webpage Interstitials and How to Prevent a Penalty

August

08-24 - POV - An EHR Overview for Pharma Marketers

July

07-21 - POV - Pokemon Go for Pharma

June

06-29 - POV - Ad Blocking: The Impact for Advertisers and What Steps Pharma Marketers Should Take

06-06 - POV - Twitter Revises Fundamental Character Limit Rules; How This Affects Pharma Marketers

May

05-20 - POV - Google Launches Expanded Text Ads; How This Affects Your Business

05-06 - POV - The Beginner’s Guide to Googlebot Optimization

March

03-11 - POV - Apple Watch Implication on Pharma

February

02-24 - POV - Importance of Mobile in the Media Mix

02-18 - POV - How to Make Ever-Changing Search Engine Results Pages Work for Your Brand

January

01-15 - POV - New Native Ad Guidelines and What Steps You Need to Take

2015

December

12-02 - POV - Google Introduced AMP Project to Speed up Mobile Delivery

November

11-04 - POV - How to Maximize Medical Reprint Investment in Wake of the Sunshine Act and Other Industry Challenges

September

09-17 - POV - Electronic Health Records and Pharmaceutical Advertising

August

08-28 - POV - Ad Blocking Goes Mobile with iOS9- Implications for Pharma and Readiness Planning

July

07-07 - White Paper - Google’s Algorithm has Changed SEO and Why That’s a Good Thing

June

06-30 - POV - ISI Requirements at Risk on Google Browsers

06-17 - POV - Updates To Google Advertising Policy

06-01 - POV - Potential of One Click Rule to Change Pharma Marketing

April

04-30 - White Paper - Deep Look at Diabetes – a CMI/Compas and Endocrine Today Whitepaper

04-16 - POV - What Pharma Marketers Should Know About Knowledge Graph

04-08 - POV - .Sucks Domains Bring Problems and Opportunities to Pharma

March

03-27 - POV - Turning Data into Conversions: A Primer on New Developments in Behavioral Analysis

03-17 - POV - What Google’s Latest Mobile Search Changes Mean for Pharma

February

02-13 - POV - Pharma Hotlist: Apps are Good Medicine

02-11 - POV - What Pharma Marketers Should Know and Should Do About Google’s Health Upgrades to Knowledge Graph

02-02 - POV - How Penguin 3.0 Impacts Organic Search for Pharmaceutical Brands

2014

December

12-22 - White Paper - Digital Ad Verification: A CMI/Compas Whitepaper

12-16 - POV - Pharma Hotlist: Wearables

12-02 - White Paper - Connecting the Dots of Point of Care Engagement Opportunities: A CMI/Compas Infographic

November

11-24 - White Paper - The Domain Conundrum

- POV - The Domain Conundrum

11-04 - POV - How Pharma Marketers Can Engage ACO and MCO Prescribers

October

10-21 - POV - Focus on Oncologists

September

09-29 - White Paper - Why Your Audiences Will Thank You for Buying Programmatically

- POV - Why Your Audiences Will Thank You for Buying Programmatically

09-16 - White Paper - Media Vitals 2014™ – What Prescribers Want and Need from Pharma: A 10-Specialty Report

09-03 - White Paper - Focus on Optometrists and Ophthalmologists

August

08-25 - POV - Pharma Hotlist: DSPs

08-14 - POV - Paid Search Keyword Data Being Blocked by Google and Shifted to AdWords

08-07 - White Paper - Coming in September—Media Vitals 2014™ – What Prescribers Want and Need from Pharma: A 10-Specialty Report

08-04 - White Paper - Google’s Algorithm has Changed SEO and Why That’s a Good Thing

July

07-25 - POV - Google Dynamic Sitelinks-an important message to pharma

07-20 - POV - FDA’s Draft Guidance on Social Media: What You Need to Know

June

06-04 - White Paper - Top 5 Emerging Media Buying Best Practices

May

05-27 - White Paper - Content Marketing for the Pharma Industry: A CMI/Compas Whitepaper

April

04-10 - POV - Schema.org, Rich Snippets and SEO

March

03-28 - POV - The DAA and AdChoices Logo and How it Affects Campaigns

03-11 - POV - How Google’s Knowledge Graph Impacts Pharma

February

02-10 - White Paper - Capturing and Engaging Physician Audiences with Search: A CMI/Compas Whitepaper

02-07 - POV - Merlo’s Wrecking Ball #cvsquits

January

01-17 - White Paper - FDA Loosens Reigns on Social Advertising: Highlights for Pharma Marketers

01-08 - POV - Rich Media Banners: What, Why & How

2013

December

12-16 - POV - The Advantages of E-Detailing- For Pharma Marketers

12-12 - White Paper - What Pharma Marketers Need to Know About Ad Verification

November

11-22 - White Paper - Shedding Light on the Sunshine Act (Infographic)

October

10-23 - POV - Google Hummingbird’s Impact on Pharma Search Marketing

September

09-25 - White Paper - What Physicians Want and Need from Pharma: A 9-Specialty Report

- White Paper - The Evolution of PCP Preferences for Receiving Product Information in Lieu of a Rep

- White Paper - Study on Doctors’ Views of Direct-to-Consumer Drug Advertising

- White Paper - Digital Perspectives of HCPs-An excerpt from Media VitalsTM

- White Paper - Engaging Nurse Practitioners and Physician Assistants Using HCP-Level Promotional Access and Preferences

09-22 - White Paper - Traditional Print’s Migration to Multi-Channel

09-04 - White Paper - Where You’re Going, and How to Get There: KPIs and Directional Metrics

09-03 - POV - The Heartbeat Sensor: Taking the Pulse of Your Campaign

August

08-29 - White Paper - US Specialties Physician Count

08-26 - White Paper - An EHR Overview for Pharma Marketers

- White Paper - An EHR Overview for Pharma Marketers

08-23 - White Paper - What Physicians Want and Need From Pharma: A 10 Specialty Study

July

07-23 - White Paper - Media Vitals 21-Specialty Research

June

06-20 - POV - Google Conversational Search

06-18 - White Paper - Shifts in Journal Spend Trends

06-04 - POV - Viewable Impressions

May

05-29 - POV - Google Analytics Event Tracking

April

04-24 - White Paper - Responsive Web Design

- White Paper - Big Data: Programmatic Possibilities

February

02-19 - POV - Advanced Display Targeting Options for Pharma Brands

02-13 - POV - Google Enhanced Campaigns

January

01-28 - POV - Facebook Graph Search

2012

December

12-07 - POV - Google’s Knowledge Panel

November

11-12 - White Paper - The Evolution of PCP Preferences for Receiving Product Information in Lieu of a Rep: A CMI/Compas Brief

11-05 - POV - Channel Agnostic Media Planning for HCP Audiences

October

10-22 - POV - Impact of iPad on Medical Reprints Market

10-17 - POV - Yahoo’s Rich Ads in Search (RAIS)

10-15 - POV - The Importance of Mobile Media

10-03 - POV - Email Marketing to Healthcare Professionals

September

09-11 - White Paper - The Role of Display Advertising

August

08-16 - White Paper - ByDoctor® Promotional Accessibility Analysis Report on NPs/PAs

08-14 - POV - Effectiveness of Direct Mail Marketing to HCPs

July

07-13 - White Paper - How does the Internet Impact our Healthcare?

07-09 - POV - ‘Do Not Track’ Privacy and its Impact on Advertising

April

04-13 - POV - Google Health Symptom Search Results

04-03 - POV - National TV Buying for Pharma

March

03-06 - POV - Updated MMA Mobile Ad Unit Guidelines

2011

December

12-22 - POV - Google Analytics

12-20 - POV - NP and PA–Targeted Multi-Channel Marketing

November

11-02 - POV - FDA Regulation of Mobile Medical Apps

October

10-12 - POV - Mobile Ad Network Targeting Prescribers Launches

10-10 - POV - New Generic Top Level Domains (gTLD)

September

09-30 - POV - Sunshine Act

09-20 - POV - Analysis and Recommendations on Google Wallet for Health

August

08-26 - POV - Use of QR Codes in Print HCP-Targeted Advertising

July

07-19 - White Paper - Marketing to Gen X/Y HCPs

- POV - Advertising Option Icon

- POV - Google+ for Healthcare

07-07 - POV - New Google Search Format

07-05 - White Paper - The Case for a Multicultural Approach in Pharmaceutical Marketing