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Archive

2020

March

February

02-27 - POV - Privacy, Data and Preparedness: POV and Guidance for Pharma Marketers

02-26 - POV - Hashtag Strategies in The Pharma Space

02-20 - White Paper - Adopting a Content Marketing Strategy for Healthcare Brands

02-10 - POV - Zero Click Searches

02-07 - POV - TikTok

02-06 - POV - Google Ad Label and Favicon Update

January

01-22 - White Paper - CES 2020 – Top Trends Report

01-21 - POV - Filtering Through the Google Noise: What Marketers Need to Know

2019

2018

November

11-29 - White Paper - Creating a Value Constellation: Exploring Wearables and Apps for Pharma Brands

11-12 - POV - Selecting Engaging Content for Contextual Display Media

11-05 - White Paper - Justification for Gamification: Why Pharma Brands Should Consider This Engagement Tactic

October

August

July

May

April

04-25 - White Paper - An EHR Overview for Pharma Marketers

- White Paper - An EHR Overview for Pharma Marketers

04-16 - POV - Apple Health Records

04-11 - POV - Decoding GDPR for Pharma Marketers

04-05 - POV - Gen Alpha: What Marketers Should Know About How Today’s Children Use Technology

March

03-27 - POV - Why Mobile Customization is Key in Pharma Advertising

03-26 - White Paper - WPP Health & Wellness @ SXSW: Digital Health Trends from the Interactive Festival

03-23 - POV - Client FYI: How Facebook Changes are Impacting Pharma Marketers

January

01-22 - White Paper - CES 2018-A Report from CMI/Compas and WPP Health & Wellness

01-19 - POV - The HCP Generational Divide – ThinkWell Vol. 2

2017

2016

2015

2014

December

12-22 - White Paper - Digital Ad Verification: A CMI/Compas Whitepaper

12-16 - POV - Pharma Hotlist: Wearables

12-02 - White Paper - Connecting the Dots of Point of Care Engagement Opportunities: A CMI/Compas Infographic

November

11-24 - White Paper - The Domain Conundrum

- POV - The Domain Conundrum

11-04 - POV - How Pharma Marketers Can Engage ACO and MCO Prescribers

October

10-21 - POV - Focus on Oncologists

September

09-29 - White Paper - Why Your Audiences Will Thank You for Buying Programmatically

- POV - Why Your Audiences Will Thank You for Buying Programmatically

09-16 - White Paper - Media Vitals 2014™ – What Prescribers Want and Need from Pharma: A 10-Specialty Report

09-03 - White Paper - Focus on Optometrists and Ophthalmologists

August

08-25 - POV - Pharma Hotlist: DSPs

08-14 - POV - Paid Search Keyword Data Being Blocked by Google and Shifted to AdWords

08-07 - White Paper - Coming in September—Media Vitals 2014™ – What Prescribers Want and Need from Pharma: A 10-Specialty Report

08-04 - White Paper - Google’s Algorithm has Changed SEO and Why That’s a Good Thing

July

June

06-04 - White Paper - Top 5 Emerging Media Buying Best Practices

May

05-27 - White Paper - Content Marketing for the Pharma Industry: A CMI/Compas Whitepaper

April

March

February

02-10 - White Paper - Capturing and Engaging Physician Audiences with Search: A CMI/Compas Whitepaper

02-07 - POV - Merlo’s Wrecking Ball #cvsquits

January

01-17 - White Paper - FDA Loosens Reigns on Social Advertising: Highlights for Pharma Marketers

01-08 - POV - Rich Media Banners: What, Why & How

2013

December

12-16 - POV - The Advantages of E-Detailing- For Pharma Marketers

12-12 - White Paper - What Pharma Marketers Need to Know About Ad Verification

November

11-22 - White Paper - Shedding Light on the Sunshine Act (Infographic)

October

September

09-25 - White Paper - What Physicians Want and Need from Pharma: A 9-Specialty Report

- White Paper - The Evolution of PCP Preferences for Receiving Product Information in Lieu of a Rep

- White Paper - Study on Doctors’ Views of Direct-to-Consumer Drug Advertising

- White Paper - Digital Perspectives of HCPs-An excerpt from Media VitalsTM

- White Paper - Engaging Nurse Practitioners and Physician Assistants Using HCP-Level Promotional Access and Preferences

09-22 - White Paper - Traditional Print’s Migration to Multi-Channel

09-04 - White Paper - Where You’re Going, and How to Get There: KPIs and Directional Metrics

09-03 - POV - The Heartbeat Sensor: Taking the Pulse of Your Campaign

August

08-29 - White Paper - US Specialties Physician Count

08-26 - White Paper - An EHR Overview for Pharma Marketers

- White Paper - An EHR Overview for Pharma Marketers

08-23 - White Paper - What Physicians Want and Need From Pharma: A 10 Specialty Study

July

07-23 - White Paper - Media Vitals 21-Specialty Research

June

06-20 - POV - Google Conversational Search

06-18 - White Paper - Shifts in Journal Spend Trends

06-04 - POV - Viewable Impressions

May

April

04-24 - White Paper - Responsive Web Design

- White Paper - Big Data: Programmatic Possibilities

February

January

01-28 - POV - Facebook Graph Search

2012

December

November

11-12 - White Paper - The Evolution of PCP Preferences for Receiving Product Information in Lieu of a Rep: A CMI/Compas Brief

11-05 - POV - Channel Agnostic Media Planning for HCP Audiences

October

September

09-11 - White Paper - The Role of Display Advertising

August

08-16 - White Paper - ByDoctor® Promotional Accessibility Analysis Report on NPs/PAs

08-14 - POV - Effectiveness of Direct Mail Marketing to HCPs

July

07-13 - White Paper - How does the Internet Impact our Healthcare?

07-09 - POV - ‘Do Not Track’ Privacy and its Impact on Advertising

April

March

2011

December

November

October

September

August

July

07-19 - White Paper - Marketing to Gen X/Y HCPs

- POV - Advertising Option Icon

- POV - Google+ for Healthcare

07-07 - POV - New Google Search Format

07-05 - White Paper - The Case for a Multicultural Approach in Pharmaceutical Marketing