Insight Category: White Paper

Immersion is Now: Choose Your Own (Video) Adventure

Last month, we glimpsed the future at CES. How will these amazing launches and buzz-worthy technology affect us in our lives and work? CMI/Compas is part of a new collaboration with other WPP companies and clients that produced a series of articles about trends seen at CES – and the first is by CMI/Compas Associate Director, Social Media, Alexandra Gilson. You can see the entire series here.

Do We Need a Patient, Consumer or Partnership Mindset?

The latest WPP Health collaboration includes one of the most debated topics in our industry: how we treat the people who use our products. To read the rest of the articles included in ThinkWell Volume 3, go here.

Creating a Value Constellation: Exploring Wearables and Apps for Pharma Brands

Should you be considering apps and wearables in your campaigns? Both technologies have significant potential for healthcare and should be examined for use by pharma brands. This thought piece explores the data behind the tech, along with helpful insights to ensure successful implementation.

An EHR Overview for Pharma Marketers

EHRs EHRs, or Electronic Healthcare Records, are used by providers and staff to manage a range of patient care, including administrative, lab test ordering/reporting, prescribing, and patient communication. This whitepaper details the background on EHRs, along with possible opportunities and challenges for pharma.

An EHR Overview for Pharma Marketers

EHRs EHRs, or Electronic Healthcare Records, are used by providers and staff to manage a range of patient care, including administrative, lab test ordering/reporting, prescribing, and patient communication. This whitepaper details the background on EHRs, along with possible opportunities and challenges for pharma.

WPP Health & Wellness @ SXSW: Digital Health Trends from the Interactive Festival

Every March, thousands of thinkers, futurists, and creative people from nearly every industry flock to Austin, Texas to take in the trends and innovations shaping the future of film, technology, and music. Increasingly, SXSW has a health focus, making it a critical venue for our future-looking pharma marketers. Our team on the scene from WPP Health & Wellness – including CMI/Compas – curated top 5 hot topics in health & tech so you can feel like you were there.

CES 2018-A Report from CMI/Compas and WPP Health & Wellness

Health and technology collide today more than ever. Thought leaders from CMI/Compas and WPP Health & Wellness attended the CES 2018 show to bring you all that is emerging and changing in health and tech. This report offers you a look at the announcements, innovations, and excitement from the CES show plus our perspectives on what it all means for pharma marketers.

SXSW 2017 Key Trends and Takeaways

Our thought leaders Eugene Lee, EVP, Managing Director and Justin Freid, SVP, Search Engine Marketing and Emerging Media are quoted in this WPP-produced thought piece on the annual forward-focused gathering of creative minds at SXSW. AI, Chat Bots, Ending Cancer, Women’s Health, and HealthTech were the major themes of the conference. Download to read more about the event and our team’s takeaways.

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