Insight Category: POV

Reprints Still Valued by HCPs

To support busy HCPs, brand marketers must deliver more than just compelling content. Their brands must also create a customer experience that understands their needs and preferences.

Crafting Content That Ranks

When launching a new treatment or medical device one of the top things to consider is how people will become aware of it. Search is a primary way that people access and learn new information, so it’s key that brands prioritize their organic search strategy.

5 Ways 5G Will Change Healthcare and Brand Messaging

With all the rapid technological shifts taking place currently, such as the rise of voice assistants, virtual reality, AI and countless others, there is one massive technological shift about to take place that may have a much larger impact on the health space than any others: 5G.

Why Publisher Microsites Are a Tactic Marketers Should Consider

Publisher microsites are leveraged as a ‘one-stop-shop’ for all materials associated with a single topic/event and were first used in 1999. Prior to that, an organization’s main website was the single resource for all information. Microsites have since become a proven-effective way to highlight a brand, initiative or event.

Google’s Removal of Average Position & How it Will Affect Your Campaigns

Google recently announced that it plans to sunset the average position metric within Google Ads in September 2019. Average position is a performance metric that tells advertisers in what order their ad appears on the Search Engine Results Page (SERP) in relation to other advertisers.

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