Geofencing and geotargeting are opportunities for marketers to reach target physicians and patients at key locations. Although these terms are sometimes used interchangeably, geotargeting and geofencing are distinct capabilities.
Whether newly diagnosed or having a condition for decades, whether a chronic or curable condition, patients are looking for information and to connect with others – and more than ever they are doing this in Facebook groups.
When launching a new treatment or medical device one of the top things to consider is how people will become aware of it. Search is a primary way that people access and learn new information, so it’s key that brands prioritize their organic search strategy.
With all the rapid technological shifts taking place currently, such as the rise of voice assistants, virtual reality, AI and countless others, there is one massive technological shift about to take place that may have a much larger impact on the health space than any others: 5G.
Publisher microsites are leveraged as a ‘one-stop-shop’ for all materials associated with a single topic/event and were first used in 1999. Prior to that, an organization’s main website was the single resource for all information. Microsites have since become a proven-effective way to highlight a brand, initiative or event.
Google recently announced that it plans to sunset the average position metric within Google Ads in September 2019. Average position is a performance metric that tells advertisers in what order their ad appears on the Search Engine Results Page (SERP) in relation to other advertisers.
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